MySimplePetLab

Created by veterinarians for vets, pets and pet parents, MySimplePetLab is a leader in at-home pet testing and care. MySimplePetLab believes keeping pets heathy should be simple, offering a wide range of vet-approved tests and care kits. Using the latest testing methods in its own certified lab, MySimplePetLab is able to send results directly to pet parents and vets. Cue partnered with MySimplePetLab, creating an expression that brings the brand’s mission to life.

Agency: Cue
Creative Director: Alan Colvin
Junior Designer: Mary Ehrlicher
Product Still & Motion: Rau+Barber
MySimplePet™Express Environment: Chandler Inc.

MySimplePet™Express

MySimplePetLab continues to innovate, empowering vet care professionals and pet parents to take charge of their pets’ health. Cue partnered with Chandler to bring this retail pet care concept to life. Exclusively at PetSmart, MySimplePet™Express makes walk-in pet care for common pet concerns simple and convenient.